"Choices". Gosh, we have too many choices from cookies to cell phones, dog food to discount drug cards......Do you remember going back about 10 years ago when you went to the Gap to buy a pair of jeans....you only had one choice....now so many choices....slim fit, easy fit, relaxed fit, baggy or extra baggy! Stone-washed, acid-washed or distressed.....button-fly or zipper-fly...faded or regular....No such thing as regular jeans anymore!
By creating all these options, the industry undoubtedly had done a favor for customers with varied tastes and body types. However, it had also created a new problem. In the past, a buyer like myself might have had to settle for an imperfect fit, but at least purchasing jeans was a five-minute affair. Now such a complex decision and forced to invest time, energy and no small amount of self-doubt, anxiety and dread over the ordeal and what about the outrageous prices!
It's not just jeans.....wow....eighty-five types of crackers, over two hundred types of cookies, eighty types of pain relievers....thousands of mutual funds....hundreds of cell phones, calling plans....paper or plastic......I can go on and on.....wherever I turn, I face mind-boggling choices. Amazing...the more choices we have....the more we seem to regret the decisions we make....confusing isn't it? It's hard to know which road to take....
Gosh, remember when we only had three choices of TV channels?....4, 5 and 7......now we have over 100 channels to choose from.....how things have changed throughout the years! Decisions....decisions....just going grocery shopping each week becomes a chore....making decisions!
I made a smart decision to stop smoking over one and a half years ago. Restaurants, lounges, all stopped allowing smoking....I now go out with my friends and since when did they allow smoking again in certain places?
Constant choices, decisions, options, everything forever changing like the color of your lipstick and so disappointing when your favorite product is discontinued forcing you to select another shade of pink!!!!!!